Brits 'seeking cheaper holidays'

People planning stag weekends away over the next 12 months could find the price of the trip is a major influence behind their choice of destination.

According to a study by American Express, the cost of a holiday is becoming increasingly important to Brits looking to book time away this year.

With the credit crisis hitting the budgets of many travellers across the UK, the research revealed that one in six are keen to ensure their holiday is relatively cheap.

Chris Rolland, head of American Express insurance services, said the findings demonstrate the determination among the British public to have that "much-needed holiday" this year.

"Clearly Britons are feeling the strain in the UK at the moment - finances are stretched, jobs are scarce and morale is low," he commented.

Those looking for a memorable stag do destination that won't break the bank might opt for a weekend in a UK city such as Newcastle or Edinburgh in order to avoid the effects of the weakening pound.

According to co-managing director of the Best of Britain and Ireland tourism event Rob Mackenzie, an increasing number of British holidaymakers are now turning their back on European breaks in favour of domestic holidays.