Bulgaria might already be a favourite with stag parties, but the country is looking to shake off its image as a cheap tourist destination as part of a major new development plan.
The eastern European nation has proved a hit with those planning a typical lads' weekend away in recent years, with budget airlines providing low-cost flights from across the UK.
Furthermore, the offer of cheap accommodation and even cheaper booze made Bulgaria the ideal location for a stag night.
However, in a bid to boost tourism revenues, the country's ministers are planning a number of improvements in service quality and infrastructure as they seek to develop a more up-market image.
And the changes are only likely to increase Bulgaria's appeal to stag parties, with plans to introduce sport, golf and hunting holidays, as well as a focus on spa tourism that could prove ideal for those looking to shake off the effects of a heavy night's drinking.
Bulgaria might be ideal for a great location for a traditional stag weekend, but its appeal to British tourists does not end there.
The country is also renowned as one of the best destinations for winter sports enthusiasts.
10 Jul 2017