A lad on a stag do in Whitley Bay had to be rescued by coastguards after being swept into the sea off Tyneside.
The 20-year-old from Rotherham, who has not been named, is believed to have been "wave dodging" but was dragged off by the water and onto a rock ledge form where is was rescued.
A lifeguard who went in after the man was also overpowered by the strength of the sea, but was able to scramble back to shore.
Humber Coastguard watch manager Mike Green said: "This man not only put his own life at risk, but those of his rescuers. The sea is unforgiving and is a powerful force. His weekend and that of his colleagues has been spoilt by his actions. I hope this is a lesson that he and others take note of and learn from."
The Stag Company would like to stress that everyone remains sensible while on a stag weekend and if you want to jump in the sea try coasteering instead.