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Blackpool has long been a popular destination with stag night revellers, but the seaside resort is taking steps to help boost its appeal to visitors.
The town enjoyed a surge in tourist numbers over the Easter weekend as holidaymakers made the most of cheap hotel deals to sample the many attractions on show.
Indeed, bookings at the town's pleasure beach, which could provide a top day out for stag parties ahead of a heavy night on the tiles, are up by 20 per cent compared to the same period last year.
Tourism officials are now looking to continue that success into the summer months, with many hotels and attractions in the region set to maintain their low-price offers.
Maxine Callow, cabinet member for tourism and regeneration at the town council, said: "Blackpool has always been good value for money and now we have the quality as well."
The famous Blackpool Tower recently ranked among the top ten places that Brits would choose to promote to overseas visitors, behind only the London Eye and the Lake District.