Bournemouth stag weekends has long been a favourite in the UK, but the seaside resort is set to further boost its appeal with British holidaymakers this year.
As part of a new scheme to lure more visitors to the south coast, a number of hotels and tourist attractions across the region have agreed to accept payment in Euros during the summer.
Tourism directors hope the idea will attract the increasing number of British travellers and stag parties who are snubbing budget flights abroad in favour of a weekend stay closer to home.
Mark Cribb, boss of local hotel Urban Beach, said: "With so many UK holidaymakers likely to shun eurozone countries this summer, there'll be an awful lot of unwanted euros sitting around in people's pockets and sock drawers."
He added that he was "all for" the idea, which will help add to the "unbeatable holiday value" on offer in Bournemouth.
The announcement comes after VisitBritain spokesperson Elliott Frisby claimed that the UK offers a range of top-quality destinations, which are good enough to stand alongside any overseas holiday experience.