An increasing number of stag parties are snubbing traditional budget flights abroad to sample the best of Britain's nightlife instead, it would seem.
While that big stag night out might be a rite of passage that few are willing to give up, more and more revellers appear to be looking for ways to cut costs as the credit crunch bites.
Indeed, low-cost carrier Ryanair this week revealed one of its first ever losses as net profits sank by 78 per cent, with travellers ditching their overseas travel plans in favour of staying closer to home.
Ian Bradley, spokesperson for the Association of Independent Travel Operators, said stag parties and tourists alike are no longer tempted by city breaks abroad, which are not as cheap as they once were.
"People are not just travelling on a whim anymore; they're really counting their pennies," he stated.
The news comes after a survey commissioned by Travelodge revealed that nearly a third of UK travellers intend to holiday domestically this year, with 40 per cent planning to visit the British seaside.