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British tourists are increasingly appreciating the value of taking a holiday in Iceland, it was claimed today (December 9th).
Since the economic crisis struck in the country last year, its currency, the krona, has been tumbling, causing visitors to the island to loosen their purse strings.
Sigga Groa Thorarinsdottir, marketing manager for the UK and Ireland at the Icelandic Tourist Board, explained that the trend is backed up by what Iceland has to offer.
She said: "Tourists are spending almost double the amount in Icelandic krona than they did in previous years, because they know they are getting better value for money.
"There are extremely competitive prices for fly-drive and city-break packages from UK tour operators on sale - especially for city breaks."
Ms Thorarinsdottir added that many attractions are free in capital city Reykjavik, which will alert any groups looking to book an original stag weekend to Iceland.
In September, e-tid reported that Iceland Express is set to reinstate its Stansted to Reykjavik route on the back of increasing passenger demand.