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Brits organising a stag weekend may decide to head to the north-east of England after it emerged the area has enjoyed a boost in tourism numbers and investment.
According to the North East Tourism Advisory Board (NETA), the region has seen record numbers taking breaks in cities like Newcastle.
"Our occupancy levels at self-catering properties over the summer have hit an all time high and the value of online bookings taken via the regional system has more than doubled on last year," revealed NETA chairman Geoff Hodgson.
He added that the north-east has a lot to offer visitors and a "huge amount of investment, both from the private and public sector, has led to the development of new and exciting visitor attractions".
The comments follow figures from the National Trust, which showed its sites in the area have welcomed more than 100,000 extra paying customers this summer.
Membership applications have also swelled by 5,307, with the organisation welcoming 24,609 new recruits onboard in 2009.