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Last week saw a surge in summer holiday bookings as British travellers exercised renewed confidence in the travel industry.
It was revealed this week that the United Kingdom was now officially out of recession (just) and it is no coincidence that holiday makers are also deciding they can treat themselves to a break in the summer months.
The Stag Company have enjoyed a 47% increase on bookings so far in January in comparison with 2009 as lads elect to have a European stag weekend in greater numbers than ever before.
Across the entire travel industry the week ending January 23 saw a record breaking number of holiday, according to official booking data from GfK Ascent-MI.
Year-on-year comparisons showed that 34,000 more sales were made than in the same week in 2009, Co-operative Travel revealed this week that the group recorded its best-ever day of trading on January 16.
With so much demand now really is the time to look into booking your stag holiday for 2010. The most popular booking so far is for Riga stag weekends.