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Turkey might not be the most obvious of stag do destinations, but its range of attractive hotels and top value for money could be enough to lure British revellers.
Nigel Harris, chief executive at Artemis Travel, said the country has previously been seen as a "last minute choice" with poor-quality accommodation by UK holidaymakers.
However, he noted that this has changed in recent years as hotels and self-catering providers have taken measures to upgrade facilities and improve services.
This, combined with an increasing number of budget flights from the UK to Bodrum and other Turkish cities, means travellers are now beginning to recognise the attraction of Turkey.
"People are looking at the lira versus the euro and are thinking they can get more for their money as a result," Mr Harris added.
His comments come after research by M&S Money revealed that sales of the Turkish lira increased by 46 per cent during the first three months of this year as more Brits look to consider the strength of a country's currency when planning an overseas break.