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Brits are willing to spend more on their travel plans if it means getting to places where everyday costs are cheaper, it has been claimed.
While stag night revellers will often check up on the price of a pint before booking their breaks, it seems more tourists are now being influenced by cheaper food and drink costs.
Jonathan Cudworth, head of product marketing at Expedia.co.uk, said people are now willing to spend more on flights in order to travel to faraway places where their money goes further.
"[Tourists] are going to places where eating and drinking out is cheaper but they are willing to spend more money on travelling out and on their hotel," he revealed.
Mr Cudworth added that the travel company has also seen "a big growth" in domestic holiday bookings as a result of the strong euro compared to the pound.
People looking to avoid the unfavourable exchange rates and celebrate their stag night closer to home this year might opt for an adventure weekend here in the UK as the ideal stag party activity.
According to Travelbite.co.uk writer Matthew Champion, two days spent rock climbing and kayaking in places such as the Brecon Beacons provides an "exhilarating experience".